Circle and HKT to Explore Customer Loyalty Solution in Hong Kong

Hong Kong, October 29, 2024 - Circle, a global digital financial technology firm, has signed a Memorandum of Understanding (MOU) today with HKT, a technology, media and telecommunication leader, to explore a potential collaboration in developing blockchain-based customer loyalty solutions for merchants in Hong Kong.

Leveraging Circle’s expertise in Web3 Services and HKT’s extensive merchant ecosystem and customer engagement capabilities, the two companies aim to develop customer loyalty solutions backed by Web3 technology that will enhance how consumers discover and engage with merchants, fostering more social and dynamic engagement experiences.  

Circle’s Web3 Services provides a comprehensive range of enterprise-grade developer tools that make it faster, easier, and safer to build on the blockchain. Key components, including Circle’s Programmable Wallets, are designed to streamline the Web3 experience, and enable both established companies and new startups to safely and easily harness the power of digital assets and smart contracts in their existing consumer and enterprise applications. 

“We are excited to collaborate with HKT to bring our Web3 Services to the forefront of customer loyalty innovation,” said Jeremy Allaire, co-founder and CEO of Circle. “This collaboration is a testament to our commitment to helping businesses unlock the potential of blockchain technology to create value-driven customer experiences, redefining loyalty programs and providing merchants with the tools they need to thrive in the digital economy”.

‍Monita Leung, CEO of HKT Digital Ventures, said, “At HKT, we are committed to driving innovation in fintech and the digital economy. We are delighted to collaborate with Circle. Their expertise in Web3 technology complements our strengths in customer engagement and merchant services. Together, we aim to deliver unique loyalty solutions that empower merchants to build deeper connections with their customers in Hong Kong.”