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Brand Kit
Follow these guidelines when promoting Circle in marketing communications, including advertising, articles, websites, social media, and printed promotions.
Circle Logos
The primary Circle logo has a full color icon with its wordmark set in Licorice 700. On dark backgrounds, the wordmark is white.
On colored backgrounds, the entire logo is white. Our logo can also be monochrome, Licorice 600 when sitting on white or frosting backgrounds.
Be mindful there is always plenty of contrast when choosing a logo variation.
Primary Logo
Primary Logo on dark background
One-color logo / licorice
One color logo / white
Icon
The full color icon can be used on light or dark backgrounds, but never on a bright color, and must retain an appropriate level of contrast.
Licorice 700 icon can be used on white or light backgrounds. White icon can be used on colored or dark backgrounds.
For favicons and avatars, the icon’s container includes the minimum whitespace, equal to the thickness of its rings. In rare cases when a dark container is needed, the same rule applies.
Full color on light
Full color on dark
One-color licorice
One-color white
Full color inset on white
Full color inset on licorice
One-color inset / licorice
One-color inset / white
Logo guidelines
Clearspace
The clearspace proportion is measured in x, where x = 1 gap + 1 ring. On all sides of the logo, clearspace is 2x.
Space between the icon and the workmark is 1x.
Sizing
To ensure readability the logo should never be reduced to a size smaller than displayed below. Minimum size is 120px wide for web and 1.68 inches for print.
Logo don'ts
Don’t sit the full color logo on a colored background of any kind
Don’t sit the full color logo on a colored background of any kind
Don’t sit the logo on patterns that compete with the logo
Don’t add unnecessary embellishments like drop shadows, patterns, etc.
Don’t tilt, rotate, stretch, or distort the logo in any way
Don’t fill the logo with a gradient
Don’t remove the icon from the wordmark
Don’t invade the logo's personal space with any sort of tagline or text
Don’t combine our icon with other words to create a different meaning
Stablecoin logos
Our stablecoin logos have a full color icon with wordmarks set in Licorice 700.
In rare cases, a 1-color, monochrome versions can be used, set in Licorice 700. When monochrome, the white part of the icon is knocked out.
On dark backgrounds, the wordmarks are white.
In rare cases, a 1-color, monochrome version can be used, set in all white.
USDC FULL-COLOR LOGO ON LIGHT BACKGROUND
USDC FULL-COLOR LOGO ON DARK BACKGROUND
EURC FULL-COLOR LOGO ON LIGHT BACKGROUND
EURC FULL-COLOR LOGO ON DARK BACKGROUND
USDC / LICORICE
USDC / WHITE
EURC / LICORICE
EURC / WHITE
Icons
The full color icon can be used on light or dark backgrounds, and must retain an appropriate level of contrast. When full color, the white part of the icon should always remain intact. In rare cases, a 1-color, monochrome version can be used. When monochrome, the white part of the icon is knocked out.
USDC / FULL COLOR ON LIGHT
USDC / FULL COLOR ON DARK
USDC / LICORICE
USDC / WHITE
EURC / FULL COLOR ON LIGHT
EURC / FULL COLOR ON DARK
EURC / LICORICE
EURC / WHITE
Stablecoin logo clearspace
Clearspace is the area around the logo so it’s never crowded among other elements.
Rule of thumb: don’t put anything near the logo that is closer than 2x the space between the icon and wordmark.
Minimum size is 72 pixels height in digital applications or 1 inch/25mm in printed applications.
Leadership bios & headshots
When referencing our leadership team, please use the following headshots and bios in your materials.
Jeremy Allaire
Jeremy is responsible for strategy, vision and operating execution at Circle. He brings more than two decades of experience building and leading global internet software platforms, including founder and CEO of Brightcove, technologist and entrepreneur in residence at General Catalyst, CTO of Macromedia, and co-founder and CTO of Allaire Corporation.
Elisabeth Carpenter
Elisabeth leads global Revenue and Marketing, overseeing the complete go-to-market experience, and runs global business operations, including Talent. She brings decades of experience leading companies revolutionizing industries ranging from financial services to nonprofit fundraising to media as COO of Evertrue, SVP at Brightcove, and SVP at News Corporation and BSkyB.
Nikhil Chandhok
Nikhil is responsible for developing accessible and easy-to-use products for new and existing Circle customers. He has experience developing tech-forward products and software that advanced mobile devices, streaming video, AI, and Augmented Reality at companies, including Meta, Google, YouTube, and Microsoft.
Dante Disparte
Dante brings decades of experience working on complex global financial and risk issues, and most recently served as Executive Vice President at Diem Association, spearheading engagement and communications with government and financial industry leaders around the world on the issues and opportunities presented by stablecoins and digital currency.
Jeremy Fox-Geen
Heath Tarbert
Heath is responsible for driving Circle's vision and business goals forward by leading on a range of global legal and regulatory matters, corporate governance, capital markets transactions, M&A deals and negotiations with financial institutions and governments around the world. Throughout his career, Heath has held a number of top public sector leadership roles, including CFTC Chairman, Assistant Treasury Secretary, and Associate White House Counsel.