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Brand Kit
Follow these guidelines when promoting Circle in marketing communications, including advertising, articles, websites, social media, and printed promotions.
Circle Logos
The primary Circle logo has a full color icon with its wordmark set in Licorice 700. On dark backgrounds, the wordmark is white.
On colored backgrounds, the entire logo is white. Our logo can also be monochrome, Licorice 600 when sitting on white or frosting backgrounds.
Be mindful there is always plenty of contrast when choosing a logo variation.
Primary Logo
Primary Logo on dark background
One-color logo / licorice
One color logo / white
Icon
The full color icon can be used on light or dark backgrounds, but never on a bright color, and must retain an appropriate level of contrast.
Licorice 700 icon can be used on white or light backgrounds. White icon can be used on colored or dark backgrounds.
For favicons and avatars, the icon’s container includes the minimum whitespace, equal to the thickness of its rings. In rare cases when a dark container is needed, the same rule applies.
Full color on light
Full color on dark
One-color licorice
One-color white
Full color inset on white
Full color inset on licorice
One-color inset / licorice
One-color inset / white
Logo guidelines
Clearspace
The clearspace proportion is measured in x, where x = 1 gap + 1 ring. On all sides of the logo, clearspace is 2x.
Space between the icon and the workmark is 1x.
Sizing
To ensure readability the logo should never be reduced to a size smaller than displayed below. Minimum size is 120px wide for web and 1.68 inches for print.
Logo don'ts
Don’t sit the full color logo on a colored background of any kind
Don’t sit the full color logo on a colored background of any kind
Don’t sit the logo on patterns that compete with the logo
Don’t add unnecessary embellishments like drop shadows, patterns, etc.
Don’t tilt, rotate, stretch, or distort the logo in any way
Don’t fill the logo with a gradient
Don’t remove the icon from the wordmark
Don’t invade the logo's personal space with any sort of tagline or text
Don’t combine our icon with other words to create a different meaning
Stablecoin logos
Our stablecoin logos have a full color icon with wordmarks set in Licorice 700.
In rare cases, a 1-color, monochrome versions can be used, set in Licorice 700. When monochrome, the white part of the icon is knocked out.
On dark backgrounds, the wordmarks are white.
In rare cases, a 1-color, monochrome version can be used, set in all white.
USDC FULL-COLOR LOGO ON LIGHT BACKGROUND
USDC FULL-COLOR LOGO ON DARK BACKGROUND
EURC FULL-COLOR LOGO ON LIGHT BACKGROUND
EURC FULL-COLOR LOGO ON DARK BACKGROUND
USDC / LICORICE
USDC / WHITE
EURC / LICORICE
EURC / WHITE
Icons
The full color icon can be used on light or dark backgrounds, and must retain an appropriate level of contrast. When full color, the white part of the icon should always remain intact. In rare cases, a 1-color, monochrome version can be used. When monochrome, the white part of the icon is knocked out.
USDC / FULL COLOR ON LIGHT
USDC / FULL COLOR ON DARK
USDC / LICORICE
USDC / WHITE
EURC / FULL COLOR ON LIGHT
EURC / FULL COLOR ON DARK
EURC / LICORICE
EURC / WHITE
Stablecoin logo clearspace
Clearspace is the area around the logo so it’s never crowded among other elements.
Rule of thumb: don’t put anything near the logo that is closer than 2x the space between the icon and wordmark.
Minimum size is 72 pixels height in digital applications or 1 inch/25mm in printed applications.
Leadership bios & headshots
When referencing our leadership team, please use the following headshots and bios in your materials.
Jeremy Allaire
Jeremy Allaire é responsável pela estratégia, visão e execução operacional da Circle. Ele traz experiência de mais de duas décadas no desenvolvimento e liderança de plataformas globais de software para a internet. Ele é fundador e CEO da Brightcove, tecnólogo e empreendedor residente na General Catalyst, CTO da Macromedia e cofundador e CTO da Allaire Corporation.
Elisabeth Carpenter
Elisabeth é responsável pela liderança da Receita e Marketing globais, supervisionando a experiência completa do "go-to-market", e também é responsável pelas Operações Globais de Negócios, incluindo o RH. Ela possuiu décadas de experiência na liderança de empresas revolucionárias, que vão desde serviços financeiros e captação de recursos sem fins lucrativos à mídia, como COO da Evertrue, Vice-Presidente Sênior da Brightcove, da News Corporation e BSkyB.
Nikhil Chandhok
Nikhil Chandhok é responsável por desenvolver produtos acessíveis e fáceis de usar para clientes novos e antigos da Circle. Ele possui experiência no desenvolvimento de produtos e software orientados à tecnologia e que impulsionaram dispositivos móveis, streaming de vídeo, IA e realidade aumentada em empresas, incluindo Meta, Google, YouTube e Microsoft.
Dante Disparte
Dante traz décadas de experiência trabalhando com questões globais financeiras e de risco complexas. Mais recentemente, atuou como Vice-Presidente Executivo da Diem Association, liderando o engajamento e as comunicações com líderes governamentais e do setor financeiro em todo o mundo a respeito dos temas e das oportunidades apresentadas pelas stablecoins e moedas digitais.
Jeremy Fox-Geen
Heath Tarbert
Heath Tarbert é responsável por impulsionar a visão e as metas de negócio da Circle liderando uma série de questões jurídicas e regulatórias globais, governança corporativa, transações em mercados de capital, acordos de fusões e aquisições e negociações com instituições financeiras e governamentais no mundo todo. Ao longo da carreira, ocupou vários cargos de liderança no setor público, incluindo o de presidente da CFTC (Comissão de Negociação de Contratos Futuros de Commodities), secretário-assistente do Tesouro e conselheiro associado da Casa Branca.