Goodwall, a nextgen talent community with nearly 3 million young people worldwide, has partnered with Circle, the global financial technology firm, to launch the GoodForce — a transformative initiative incentivizing youth to make measurable social and environmental impact while building financial stability through USDC.
Through its regulated entities, Circle is the issuer of USDC, a fully-reserved, regulated digital dollar. Combining the accessible and stable nature of USDC with Goodwall’s growing community through GoodForce can empower the next generation of talent with the financial skills they need, while encouraging sustainable initiatives.
A New Approach to Bridging Social Impact and Financial Empowerment
GoodForce is designed to address the unique challenges facing today’s young talent, particularly in regions where unemployment is high, and economic opportunities are scarce. For many young people in these areas, the opportunity cost of engaging in unpaid community action is too high as they focus on meeting basic needs. GoodForce tackles this challenge by offering micro-payments in USDC for verified impact actions like recycling, tree planting, or community health initiatives, reducing the opportunity cost and encouraging youth to take action on issues like climate change, social equity, and nature conservation.
At the core of this initiative is Goodwallet, a secure, digital wallet leveraging Circle’s Programmable Wallets and powered by Arbitrum One. Circle’s Programmable Wallets enables the seamless creation of user-friendly, blockchain-based wallet experiences for their users. Arbitrum One is a leading Ethereum layer-2 scaling solution that provides the security, efficiency, and transparency needed to handle high-volume transactions, including micro-transactions. This blockchain-powered wallet allows Goodwallet to offer youth in underserved economies the ability to earn digital dollars securely, creating transparency and resilience for GoodForce participants. By receiving USDC for positive impact activities , youth are empowered to create meaningful change while gaining essential financial literacy.
Supporting Financial Inclusion and Future Pathways
Goodwallet is a stepping stone for young people to participate in the global digital economy. Through the GoodForce initiative, Goodwallet introduces financial inclusion and stability to youth worldwide, enabling them to build a foundation for their future using USDC. This is just the beginning for GoodForce, with plans to connect young talent to additional opportunities, from gigs and remote work to pathways that foster earning and saving,. With blockchain-enabled security and seamless integration, Goodwallet overcomes traditional financial barriers, allowing youth to participate in a global economy .
“Goodwall’s mission is to equip every young person, everywhere, with the confidence, network, and skills to reach their potential,” said Omar Bawa, co-founder of Goodwall. “Through GoodForce and Goodwallet, secured by blockchain and powered by USDC, we’re reducing the opportunity cost of community engagement for youth, especially in regions where jobs are scarce, giving them the chance to impact our planet, their communities, and themselves. This initiative empowers young people to make a difference while building financial resilience, driving measurable change at scale.”
“We believe in the transformative power of USDC to drive financial inclusion and empower individuals globally,” said Sanja Kon, Vice President of European Business Development at Circle. “Partnering with Goodwall to launch the GoodForce initiative underscores our shared commitment to providing access to stable digital dollars to build a more durable financial future.”
Impact at Scale
GoodForce is on track to reach over 1 million young people in its first year, focusing on clear and measurable impact metrics, including the amount of plastic recycled, food waste diverted, and CO2 sequestered. Recognized by the World Economic Forum as a Technology Pioneer, TIME100 Top EdTech, and Fast Company, Goodwall is redefining what’s possible for the next generation of talent.
Join Us in Building a Better Future
GoodForce invites partners, companies, and governments to join this mission, supporting young people ready to tackle today’s global challenges and shape a sustainable tomorrow. As we continue to empower young talent, we’re creating a world where every young person has access to the opportunities that match their potential, passion, and purpose.
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