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Brand Kit
Follow these guidelines when promoting Circle in marketing communications, including advertising, articles, websites, social media, and printed promotions.
Circle Logos
The primary Circle logo has a full color icon with its wordmark set in Licorice 700. On dark backgrounds, the wordmark is white.
On colored backgrounds, the entire logo is white. Our logo can also be monochrome, Licorice 600 when sitting on white or frosting backgrounds.
Be mindful there is always plenty of contrast when choosing a logo variation.
Primary Logo
Primary Logo on dark background
One-color logo / licorice
One color logo / white
Icon
The full color icon can be used on light or dark backgrounds, but never on a bright color, and must retain an appropriate level of contrast.
Licorice 700 icon can be used on white or light backgrounds. White icon can be used on colored or dark backgrounds.
For favicons and avatars, the icon’s container includes the minimum whitespace, equal to the thickness of its rings. In rare cases when a dark container is needed, the same rule applies.
Full color on light
Full color on dark
One-color licorice
One-color white
Full color inset on white
Full color inset on licorice
One-color inset / licorice
One-color inset / white
Logo guidelines
Clearspace
The clearspace proportion is measured in x, where x = 1 gap + 1 ring. On all sides of the logo, clearspace is 2x.
Space between the icon and the workmark is 1x.
Sizing
To ensure readability the logo should never be reduced to a size smaller than displayed below. Minimum size is 120px wide for web and 1.68 inches for print.
Logo don'ts
Don’t sit the full color logo on a colored background of any kind
Don’t sit the full color logo on a colored background of any kind
Don’t sit the logo on patterns that compete with the logo
Don’t add unnecessary embellishments like drop shadows, patterns, etc.
Don’t tilt, rotate, stretch, or distort the logo in any way
Don’t fill the logo with a gradient
Don’t remove the icon from the wordmark
Don’t invade the logo's personal space with any sort of tagline or text
Don’t combine our icon with other words to create a different meaning
Stablecoin logos
Our stablecoin logos have a full color icon with wordmarks set in Licorice 700.
In rare cases, a 1-color, monochrome versions can be used, set in Licorice 700. When monochrome, the white part of the icon is knocked out.
On dark backgrounds, the wordmarks are white.
In rare cases, a 1-color, monochrome version can be used, set in all white.
USDC FULL-COLOR LOGO ON LIGHT BACKGROUND
USDC FULL-COLOR LOGO ON DARK BACKGROUND
EURC FULL-COLOR LOGO ON LIGHT BACKGROUND
EURC FULL-COLOR LOGO ON DARK BACKGROUND
USDC / LICORICE
USDC / WHITE
EURC / LICORICE
EURC / WHITE
Icons
The full color icon can be used on light or dark backgrounds, and must retain an appropriate level of contrast. When full color, the white part of the icon should always remain intact. In rare cases, a 1-color, monochrome version can be used. When monochrome, the white part of the icon is knocked out.
USDC / FULL COLOR ON LIGHT
USDC / FULL COLOR ON DARK
USDC / LICORICE
USDC / WHITE
EURC / FULL COLOR ON LIGHT
EURC / FULL COLOR ON DARK
EURC / LICORICE
EURC / WHITE
Stablecoin logo clearspace
Clearspace is the area around the logo so it’s never crowded among other elements.
Rule of thumb: don’t put anything near the logo that is closer than 2x the space between the icon and wordmark.
Minimum size is 72 pixels height in digital applications or 1 inch/25mm in printed applications.
Leadership bios & headshots
When referencing our leadership team, please use the following headshots and bios in your materials.
Jeremy Allaire
Jeremy es responsable de la estrategia, la visión y la ejecución operativa de Circle. Aporta más de dos décadas de experiencia en la creación y dirección de plataformas globales de software de Internet, fundador y director ejecutivo de Brightcove, tecnólogo y empresario residente en General Catalyst, director de tecnología de Macromedia y cofundador y director de tecnología de Allaire Corporation.
Elisabeth Carpenter
Elisabeth lidera Ingresos y Marketing global, supervisa la experiencia completa de salida al mercado y dirige operaciones comerciales globales, incluido Talent. Aporta décadas de experiencia liderando empresas que revolucionan industrias, desde los servicios financieros hasta la recaudación de fondos sin fines de lucro y los medios de comunicación como directora de operaciones de Evertrue, vicepresidenta sénior de Brightcove y vicepresidenta sénior en News Corporation y BSkyB.
Nikhil Chandhok
Nikhil es responsable del desarrollo de productos accesibles y fáciles de usar para los clientes nuevos y existentes de Circle. Tiene experiencia en el desarrollo de productos y software de tecnología avanzada que potencian a los dispositivos móviles, la transmisión de video, la IA y la realidad aumentada en empresas como Meta, Google, YouTube y Microsoft.
Dante Disparte
Dante aporta décadas de experiencia trabajando en complejos problemas financieros y de riesgo global, y más recientemente se desempeñó como vicepresidente ejecutivo de Diem Association, encabezando el compromiso y las comunicaciones con líderes gubernamentales y de la industria financiera de todo el mundo sobre los problemas y oportunidades que presentan las stablecoins y la moneda digital.
Jeremy Fox-Geen
Heath Tarbert
Heath es responsable de impulsar la visión y los objetivos comerciales de Circle liderando una variedad de asuntos legales y regulatorios globales, gobierno corporativo, transacciones de mercados de capitales, acuerdos de fusiones y adquisiciones y negociaciones con instituciones financieras y gobiernos de todo el mundo. A lo largo de su carrera, Heath ocupó varios puestos de liderazgo en el sector público, incluido el de presidente de la CFTC, subsecretario del Tesoro y asesor jurídico asociado de la Casa Blanca.